Social Campaigns

Social campaigns are a powerful tool for businesses looking to enhance their brand awareness, support like-minded organizations, demonstrate corporate social responsibility, and educate their audience about their brand values and products. These campaigns utilize various social media platforms to engage with audiences, build relationships, and foster a sense of community around a brand.

As the planner, producer, and creator of these campaigns, I manage all aspects from inception to execution. My responsibilities include:

• Campaign Outline: I develop a detailed campaign outline that aligns with the brand's goals and objectives.

• Work Back Calendar: I create a comprehensive timeline to ensure timely execution of all campaign elements.

• Content Creation: I produce engaging social media content, including videos, photos, and copy, tailored to the target audience.

• Legal Approval: I draft and submit terms and conditions for legal approval, ensuring compliance with regulations.

• Content Posting and Boosting: I manage the scheduling of posts and set up post-boosting to maximize reach and engagement.

• Contest Management: I handle communication with contest entries and winners, ensuring a smooth and engaging experience for participants.

• Performance Analysis: Post-campaign, I organize a comprehensive post-mortem to analyze performance and key metrics such as engagement, reach, entries, video format and length, and growth. This analysis helps adapt and improve the approach for future campaigns.