Fair Play for All
Integrated Social Campaign · GT Independence · 2022–2023
Featured Campaign — 2023
A selection of vertical videos created for the second year of Fair Play for All.
Fair Play For All Announcement
01:08 · Pinned Post
Fair Play For All Zipline
00:15 · Social Short
Fair Play For All Cornhole
00:15 · Social Short
Project overview
Fair Play for All is a two-year social media campaign created for GT Independence to raise awareness of the importance of inclusive and accessible play.
Built around the message of encouraging people to "play their way," the campaign celebrates opportunities for people of all abilities to participate in outdoor recreation, regardless of whether an accessible playground is available nearby.
Produced across 2022 and 2023, the campaign evolved from landscape video content to a more vertical, social-first format. The second year built on the original creative direction with a more refined approach to production, editing, and presentation.
Original Campaign — 2022
Selected horizontal content from the campaign's first year, demonstrating the development of the concept and its evolution into the following year's social-first approach.
Campaign Production & Creative Responsibilities
I led the planning, production, and execution of Fair Play for All across both campaign years, managing the initiative from initial concept through content distribution and post-campaign evaluation.
My responsibilities included developing the campaign outline and production timeline, coordinating creative production, producing video and photographic content, writing social media copy, managing legal approvals, scheduling and boosting posts, coordinating contest participation, and evaluating campaign performance.
I also contributed directly to filmmaking and post-production, including cinematography, editing, sound, motion graphics, color grading, and voice-over.
Campaign Management: Strategy & Planning · Production Management · Scheduling · Content Creation · Social Media Distribution · Contest Coordination · Performance Analysis
Video Production: Production · Cinematography · Editing · Sound · Motion Graphics · Color Grading · Voice-Over
Additional Credits
Allen Burch: Additional Cinematography
Abby Burch: Production · Color Grading
Chelsea Barzal: Motion Graphics · Color Grading
Rachel Freed: Scriptwriting