GT Care Awards
Integrated Marketing Campaign · Caregiver Recognition · GT Independence · 2022–2023
Featured Campaign — 2023
Promotional video content created to celebrate caregivers and encourage nominations for the annual GT Care Awards.
GT Care Awards Announcement
00:54 · Pinned Post
GT Care Awards Melissa
00:20 · Social Short
GT Care Awards Marilee
00:20 · Social Short
Project overview
GT Care Awards is an annual recognition campaign celebrating the caregivers and support coordinators who help individuals live the lives they choose through self-direction.
Developed for GT Independence, the campaign invited individuals and families to share stories of appreciation and nominate caregivers for recognition during National Family Caregivers Month.
Across the 2022 and 2023 campaigns, I managed the initiative from initial planning through creative production, content distribution, contest coordination, and post-campaign evaluation. The project combined video storytelling, photography, written content, and social media promotion to encourage community participation and recognize the people providing essential support.
Original Campaign — 2022
Selected promotional content from the earlier Care Awards campaign, highlighting the continuing effort to recognize and celebrate caregivers.
GT Care Awards Justice
00:18 · Social Short
GT Care Awards Declan
00:20 · Social Short
GT Care Awards Lois
00:19 · Social Short
Campaign Production & Creative Responsibilities
I led the planning, production, and execution of the Care Awards campaign, overseeing the initiative from concept through distribution and post-campaign evaluation.
My responsibilities included developing campaign outlines and production timelines, coordinating creative production, producing video and photographic content, writing social media copy, managing legal approvals, scheduling and boosting posts, coordinating contest participation, and evaluating campaign performance.
I also contributed directly to filmmaking and post-production, including cinematography, editing, sound, motion graphics, color grading, and voice-over.
Campaign Management: Strategy & Planning · Production Management · Scheduling · Content Creation · Social Media Distribution · Contest Coordination · Performance Analysis
Video Production: Production · Cinematography · Editing · Sound · Motion Graphics · Color Grading · Voice-Over
Additional Credits
Allen Burch: Additional Cinematography
Abby Burch: Production · Color Grading
Chelsea Barzal: Motion Graphics · Color Grading
Rachel Freed: Scriptwriting