ArtPop | Wonderland Fashion Film
Experimental Fashion Film · Creative Direction · Runway Projection
Project overview
Created for an ArtPop fashion show, this experimental film reimagines Alice in Wonderland through fashion, cinematic imagery, and theatrical storytelling.
Co-created and co-produced with Vanessa Ross, who portrays Alice, the film draws inspiration from an immersive Wonderland-themed fashion installation originally presented at Charlotte SHOUT! and produced by Will White. The installation featured original fashion designs by six artists, with four of those designers' looks incorporated into the film.
The film follows Alice through a surreal journey, combining footage of the original installation, scenes filmed at McGill Rose Garden, found footage, and custom graphic compositions assembled by Vanessa Ross from existing illustrated imagery.
Originally designed as a visual backdrop for the ArtPop runway presentation, the film also functions as an independent creative work, bringing together filmmaking, fashion design, and immersive storytelling.
Fashion & Runway
The Wonderland-inspired designs originated in the immersive Charlotte SHOUT! installation and were later presented on live models during the ArtPop fashion show. The runway photographs document the finished garments and their presentation at ArtPop, providing a look at the physical designs that informed the film.
My role
Creative Direction & Production: Concept Development · Co-Creative Direction · Co-Production · Co-Direction · Cinematography · Projection Design
Post-Production: Video Editing · Asset Integration · Music Synchronization · Sound Design · Color Grading · Final Delivery
Creative Collaboration
Vanessa Ross: Co-Creative Direction · Co-Production · Performance as Alice · Custom Graphic Design
Will White: Producer, Original Charlotte SHOUT! Wonderland Installation
Featured Fashion Designers:
Jamie Lykes — White Queen
Alexander Windner Lieberman — Caterpillar
Anise Augustin — Mad Hatter
Will White — Red Queen